Brand Guidelines

Rationale

Every brand needs a clear and consistent identity. It must be instantly recognisable and easily remembered if it is to be worth anything. Brand guidelines help to achieve this goal of consistency. They guide your application and contribute to a brand that is reliable, memorable, and confidence -inspiring. A bradn that succeeds.

How and when

Our brand guidelines provide a comprehensive manual for anyone who contributes to the Parma brand. It allows employees, supply-chain partners and marketing agencies to implement a unified, strategic branding package. The guidelines should be referred to at the creative stage whenever the brand is being applied.